After trying a few existing project management tools, failing and going back to email and seeing the same issues again, the team decided to switch gears to develop their own project management app. They used it with their clients, and saw results. Before they knew it, clients were asking to use it, and within a year, they pivoted from web design services to project management product.Only you can make the call as each situation is different. It may just be your business needs a rebrand rather than a complete pivot. Sabri Suby, founder of King Kong says, “The decision to rebrand usually starts with the intention of fixing a problem or creating a solution for your customers.